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Category Archives: Telecom Case Study Example

Telecom Case (Part 4) – Customer Segmentation and Application

· Roopam Upadhyay · 19 Comments
Customer Segmentation - by Roopam

Telecom Case Study – Customer Segmentation For the last few articles we have been working on a telecom case study to create customer segments (Part 1, Part 2 and Part 3). In this case, you are the head of customer insights and marketing at a telecom company, ConnectFast Inc. Recall, in the first part, you

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Posted in Marketing Analytics, Telecom Case Study Example | Tags: Business Analytics, Customer Segmentation, Predictive Analytics, Roopam Upadhyay |

Cluster Analysis and Outliers – Telecom Case Study Example (Part 3)

· Roopam Upadhyay · 1 Comment
Groucho - by Roopam

Outliers “I refuse to join any club that would have me as a member.” – Groucho Marx This witty statement came from (according to me) one of the funniest men in the history of American cinema – Julius Henry Marx better known as Groucho Marx. Groucho was certainly a very unusual man and might be

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Posted in Marketing Analytics, Telecom Case Study Example | Tags: Business Analytics, Customer Segmentation, Predictive Analytics, Roopam Upadhyay |

Customer Segmentation & Cluster Analysis – Telecom Case Study Example(Part 2)

· Roopam Upadhyay · 2 Comments
Euclid - by Roopam

In one of the previous articles, we have started with a case study example from the telecom sector. We learned about cluster analysis using black holes as an analogy. In that article, we used Euclidean distance to form customer segments. Let us continue with the same case study and learn about Euclid. Additionally, we will also

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Posted in Marketing Analytics, Telecom Case Study Example | Tags: Business Analytics, Customer Segmentation, Predictive Analytics, Roopam Upadhyay |

Customer Segmentation & Cluster Analysis – Telecom Case Study Example (Part 1)

· Roopam Upadhyay · 15 Comments
The Night Sky - by Roopam

Galaxies and Cluster Analysis I live in Mumbai (Bombay), the financial capital of India and one of the largest cities in the world. One of the problems of living in a large city is that you rarely see stars in the night sky. The limited sky one can see through the skyscrapers is smeared with

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Posted in Marketing Analytics, Telecom Case Study Example | Tags: Business Analytics, Customer Segmentation, Predictive Analytics, Roopam Upadhyay |

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