{"id":6112,"date":"2015-09-26T09:35:40","date_gmt":"2015-09-26T04:05:40","guid":{"rendered":"http:\/\/ucanalytics.com\/blogs\/?p=6112"},"modified":"2016-09-14T12:50:46","modified_gmt":"2016-09-14T07:20:46","slug":"data-analytics-challenge-1-solve-the-case-of-a-shady-gambler-clue-2","status":"publish","type":"post","link":"https:\/\/ucanalytics.com\/blogs\/data-analytics-challenge-1-solve-the-case-of-a-shady-gambler-clue-2\/","title":{"rendered":"Data Analytics Challenge 1(Clue # 2) : Solve the Case of a Shady Gambler"},"content":{"rendered":"<div id=\"attachment_6016\" style=\"width: 195px\" class=\"wp-caption alignright\"><a href=\"https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2015\/09\/Sherlock-1.jpg\"><img aria-describedby=\"caption-attachment-6016\" data-attachment-id=\"6016\" data-permalink=\"https:\/\/ucanalytics.com\/blogs\/data-analytics-challenge-solve-the-case-of-shady-gambler\/sherlock-1\/\" data-orig-file=\"https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2015\/09\/Sherlock-1.jpg?fit=336%2C412&amp;ssl=1\" data-orig-size=\"336,412\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Sherlock 1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2015\/09\/Sherlock-1.jpg?fit=245%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2015\/09\/Sherlock-1.jpg?fit=336%2C412&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-6016\" src=\"https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2015\/09\/Sherlock-1.jpg?resize=185%2C227\" alt=\"Sherlock Holmes : Data Analytics Challenge \u2013 by Roopam\" width=\"185\" height=\"227\" srcset=\"https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2015\/09\/Sherlock-1.jpg?w=336&amp;ssl=1 336w, https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2015\/09\/Sherlock-1.jpg?resize=204%2C250&amp;ssl=1 204w, https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2015\/09\/Sherlock-1.jpg?resize=245%2C300&amp;ssl=1 245w\" sizes=\"(max-width: 185px) 100vw, 185px\" data-recalc-dims=\"1\" \/><\/a><p id=\"caption-attachment-6016\" class=\"wp-caption-text\">Data Analytics Challenge \u2013 by Roopam<\/p><\/div>\n<hr \/>\n<blockquote><p>Sometimes answers lead to more questions. In data <span style=\"text-decoration: underline;\">science<\/span> this sometime is true almost everytime.<\/p><\/blockquote>\n<h2><span style=\"color: #3366ff;\">Analytics Challenge &#8211; The Shady Gamble<\/span><\/h2>\n<p>In the <a href=\"http:\/\/ucanalytics.com\/blogs\/data-analytics-challenge-solve-the-case-of-shady-gambler\/\">previous article<\/a>, you were approached by Scotland Yard to investigate charges against a gambler with dubious character. The allegation against him was that he had loaded his die so that some numbers are more likely to appear after a throw than others. They were seeking your help to understand whether the gambler\u2019s die is biased\u00a0or not? They had shared the following barplot representation of the gambler&#8217;s previous 1000 throws.<\/p>\n<table style=\"border-color: #000000; background-color: #bae8ff;\" border=\"2\">\n<tbody>\n<tr>\n<td>As mentioned in the previous part, all the analytics\u00a0challenges on YOU CANalytics require your participation to proceed. We have some good discussion running in the comments section of the previous part (<a href=\"http:\/\/ucanalytics.com\/blogs\/data-analytics-challenge-solve-the-case-of-shady-gambler\/#comments\">discussion link<\/a>). This part will reveal a few more clues for you to further that discussion.\u00a0I will use your comments from the previous part, along with some creative freedom, to move ahead with\u00a0this investigation.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a href=\"https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2015\/09\/Mystery-Challenge-plot.jpg\"><img data-attachment-id=\"6092\" data-permalink=\"https:\/\/ucanalytics.com\/blogs\/data-analytics-challenge-solve-the-case-of-shady-gambler\/mystery-challenge-plot\/\" data-orig-file=\"https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2015\/09\/Mystery-Challenge-plot.jpg?fit=721%2C373&amp;ssl=1\" data-orig-size=\"721,373\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Mystery Challenge plot\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2015\/09\/Mystery-Challenge-plot.jpg?fit=300%2C155&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2015\/09\/Mystery-Challenge-plot.jpg?fit=640%2C331&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-6092\" src=\"https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2015\/09\/Mystery-Challenge-plot.jpg?resize=640%2C331\" alt=\"Mystery Challenge plot\" width=\"640\" height=\"331\" srcset=\"https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2015\/09\/Mystery-Challenge-plot.jpg?w=721&amp;ssl=1 721w, https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2015\/09\/Mystery-Challenge-plot.jpg?resize=250%2C129&amp;ssl=1 250w, https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2015\/09\/Mystery-Challenge-plot.jpg?resize=300%2C155&amp;ssl=1 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p>Your\u00a0initial reaction after looking at this plot was : the gambler&#8217;s\u00a0die looks biased. You\u00a0know that for a fair die each number on the die has the equal\u00a0likelihood of appearing. In other words, the length of all the bars in the above bar chart must be roughly the same. Since that doesn&#8217;t seem to be the case hence the die must be biased.<\/p>\n<p>Later after a more careful analysis, you noticed that the bar plot is zoomed on the Y-axis. In this case,\u00a0Scotland Yard has used Sherlock Holmes&#8217;\u00a0favorite instrument for detection i.e. magnifying glasses.<\/p>\n<p>Realizing this, you make\u00a0the appropriately-scaled version of the same plot (look this one starts from 0 on the Y-axis).<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2015\/09\/Slide4.jpg\"><img data-attachment-id=\"6108\" data-permalink=\"https:\/\/ucanalytics.com\/blogs\/data-analytics-challenge-1-solve-the-case-of-a-shady-gambler-clue-2\/slide4-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2015\/09\/Slide4.jpg?fit=722%2C375&amp;ssl=1\" data-orig-size=\"722,375\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Slide4\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2015\/09\/Slide4.jpg?fit=300%2C156&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2015\/09\/Slide4.jpg?fit=640%2C332&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-6108\" src=\"https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2015\/09\/Slide4.jpg?resize=640%2C332\" alt=\"Slide4\" width=\"640\" height=\"332\" srcset=\"https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2015\/09\/Slide4.jpg?w=722&amp;ssl=1 722w, https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2015\/09\/Slide4.jpg?resize=250%2C130&amp;ssl=1 250w, https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2015\/09\/Slide4.jpg?resize=300%2C156&amp;ssl=1 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p>Please help Scotland Yard answer the following questions. Like the last time please add your comments in the discussion section at the bottom of this article.<\/p>\n<table style=\"border-color: #000000; background-color: #ffdba8;\" border=\"2\">\n<tbody>\n<tr>\n<td style=\"border-color: #cfcfcf;\"><strong>1<\/strong><\/td>\n<td style=\"border-color: #cfcfcf;\">Do you still feel that the die is biased?\u00a0Why or why not?<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color: #cfcfcf; text-align: left;\"><strong>2<\/strong><\/td>\n<td style=\"border-color: #cfcfcf; text-align: left;\">Is the use of magnifying glass (Sherlock Holmes&#8217; favorite instrument for detection) justified here? Why or why not?<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color: #cfcfcf; text-align: left;\"><strong>3<\/strong><\/td>\n<td style=\"border-color: #cfcfcf; text-align: left;\">Could you see some similarity between this analysis and the way the popular press reports economic indicators (stock market in particular)?<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>To continue with your analysis, you have placed the bars of expected values i.e. 1000\/6 = 166.67 next to the observed value for the gambler&#8217;s die. The following is the same plot.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2015\/09\/Slide6.jpg\"><img data-attachment-id=\"6109\" data-permalink=\"https:\/\/ucanalytics.com\/blogs\/data-analytics-challenge-1-solve-the-case-of-a-shady-gambler-clue-2\/slide6-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2015\/09\/Slide6.jpg?fit=720%2C374&amp;ssl=1\" data-orig-size=\"720,374\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Slide6\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2015\/09\/Slide6.jpg?fit=300%2C156&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2015\/09\/Slide6.jpg?fit=640%2C332&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-6109\" src=\"https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2015\/09\/Slide6.jpg?resize=640%2C332\" alt=\"Slide6\" width=\"640\" height=\"332\" srcset=\"https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2015\/09\/Slide6.jpg?w=720&amp;ssl=1 720w, https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2015\/09\/Slide6.jpg?resize=250%2C130&amp;ssl=1 250w, https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2015\/09\/Slide6.jpg?resize=300%2C156&amp;ssl=1 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p>Now, our original question can be rephrased to: are the blue bars and the orange bars <span style=\"text-decoration: underline;\">significantly<\/span> different from each other? If yes then the coin is biased. At first, to answer this question you had suggested simulation. The idea behind\u00a0simulation is to repeat the experiment of rolling 1000 trials of a die several times through a random number generator and compare those results with our observation.<\/p>\n<p>Simulation is a good way to test our hypothesis however for this problem we will employ a much more theoretically robust method i.e. Chi-Square goodness-of-fit test. In it&#8217;s simplest form Chi-Square GOF is a normalized difference between expected and observed distributions, and comparing this difference against a standard value (i.e. Chi-Square distribution). Scotland Yard wants to know:<\/p>\n<table style=\"border-color: #000000; height: 51px; background-color: #ffdba8;\" border=\"2\" width=\"690\">\n<tbody>\n<tr>\n<td style=\"border-color: #cfcfcf;\"><b>4<\/b><\/td>\n<td style=\"border-color: #cfcfcf;\">What is the difference between simulation and Chi-square test? How are they similar to test random events?<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>You\u00a0wrote down the following lines of R code to calculate Chi-Square statistics\u00a0<em><span style=\"color: #800000;\">(Credit for this code: Jason Corderoy \/ Ram)<\/span>.\u00a0<\/em>The first line of the code takes in observed value of frequency for each number on the die<\/p>\n<pre><span style=\"color: #ff00ff;\">Observed<\/span> &lt;- <span style=\"color: #0000ff;\">c<\/span>(162,160,156,173,182,167)<\/pre>\n<p>The next line of the code produced expected frequency through uniform probability distribution where each number on the die has 1\/6 chances of appearance.<\/p>\n<pre><span style=\"color: #ff00ff;\">Expected<\/span> &lt;- <span style=\"color: #0000ff;\">rep<\/span>(1\/6,6)<\/pre>\n<p>The subsequent line of the code does the Chi-Square goodness of fit test for observed and expected values.<\/p>\n<pre><span style=\"color: #ff00ff;\">test.chi<\/span> &lt;- <span style=\"color: #0000ff;\">chisq.test<\/span>(<span style=\"color: #ff00ff;\">Observed<\/span>,p=<span style=\"color: #ff00ff;\">Expected<\/span>)<\/pre>\n<p>The final line of the code test the hypothesis at 0.05 significance level i.e. 5% chances that observed values are not the same as expected values.<\/p>\n<pre><span style=\"color: #0000ff;\">ifelse<\/span>(<span style=\"color: #ff00ff;\">test.chi<\/span>$p.value &lt;= 0.05,\r\n       \"<span style=\"color: #003300;\">NULL Hypothesis Rejected: Die not fair.<\/span>\",\r\n       \"<span style=\"color: #003300;\">NULL Hypothesis not rejected: Die fair.<\/span>\")<\/pre>\n<p>After running the last line of code, R spews out the following result: &#8220;NULL Hypothesis is not rejected: Die fair.&#8221;. The inspector from Scotland Yard is completely confused by now. He phrased the following questions:<\/p>\n<table style=\"border-color: #000000; height: 109px; background-color: #ffdba8;\" border=\"2\" width=\"690\">\n<tbody>\n<tr>\n<td style=\"border-color: #cfcfcf;\"><strong>5<\/strong><\/td>\n<td style=\"border-color: #cfcfcf;\">What is the rationale behind choosing p-value of 0.05 as the threshold to accept or reject the hypothesis?<\/td>\n<\/tr>\n<tr>\n<td style=\"border-color: #cfcfcf; text-align: left;\"><strong>6<\/strong><\/td>\n<td style=\"border-color: #cfcfcf; text-align: left;\">Is\u00a0there a better way to represent the results rather than conclusive acceptance or rejection of hypothesis? How will it help?<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>Finally, Scotland Yard provides you with one final piece of information around\u00a0values that are in favor of the house. The house always makes money when a number above 3 appears on the die\u00a0<em><span style=\"color: #ff6600;\"><span style=\"color: #800000;\">(Credit:\u00a0Terry Taerum)<\/span><span style=\"color: #333333;\">. <\/span><\/span><\/em>The final question you hear from the inspector from Scotland Yard is:<\/p>\n<table style=\"border-color: #000000; height: 51px; background-color: #ffdba8;\" border=\"2\" width=\"690\">\n<tbody>\n<tr>\n<td style=\"border-color: #cfcfcf;\"><strong>7<\/strong><\/td>\n<td style=\"border-color: #cfcfcf;\">In the light of this new evidence i.e number 4,5 and 6 always make money for the house, would you change your conclusion about the die being fair? Why or why not?<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<table style=\"border-color: #000000; height: 13px; background-color: #bae8ff;\" border=\"2\" width=\"690\">\n<tbody>\n<tr>\n<td>This time, Scotland Yard has way too many questions for you (7 to be precise). You don&#8217;t need to discuss all of them, take your pick and start a discussion in the comment section at the bottom. Please mention the question number(s) in your comment.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sometimes answers lead to more questions. In data science this sometime is true almost everytime. Analytics Challenge &#8211; The Shady Gamble In the previous article, you were approached by Scotland Yard to investigate charges against a gambler with dubious character. The allegation against him was that he had loaded his die so that some numbers<\/p>\n<p><a class=\"excerpt-more blog-excerpt\" href=\"https:\/\/ucanalytics.com\/blogs\/data-analytics-challenge-1-solve-the-case-of-a-shady-gambler-clue-2\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":6043,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[75],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Data Analytics Challenge 1(Clue # 2) : Solve the Case of a Shady Gambler &ndash; YOU CANalytics |<\/title>\n<meta name=\"description\" content=\"Welcome back to Data Analytics Challenge on YOU CANalytics\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ucanalytics.com\/blogs\/data-analytics-challenge-1-solve-the-case-of-a-shady-gambler-clue-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data Analytics Challenge 1(Clue # 2) : Solve the Case of a Shady Gambler &ndash; YOU CANalytics |\" \/>\n<meta property=\"og:description\" content=\"Welcome back to Data Analytics Challenge on YOU CANalytics\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ucanalytics.com\/blogs\/data-analytics-challenge-1-solve-the-case-of-a-shady-gambler-clue-2\/\" \/>\n<meta property=\"og:site_name\" content=\"YOU CANalytics |\" \/>\n<meta property=\"article:author\" content=\"roopam\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-26T04:05:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-09-14T07:20:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2015\/09\/98944-221426.jpg?fit=360%2C145&#038;ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"360\" \/>\n\t<meta property=\"og:image:height\" content=\"145\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roopam Upadhyay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/ucanalytics.com\/blogs\/#organization\",\"name\":\"YOU CANalytics\",\"url\":\"https:\/\/ucanalytics.com\/blogs\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/ucanalytics.com\/blogs\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2015\/11\/YOU-CANalytics-Logo.jpg?fit=607%2C120\",\"contentUrl\":\"https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2015\/11\/YOU-CANalytics-Logo.jpg?fit=607%2C120\",\"width\":607,\"height\":120,\"caption\":\"YOU CANalytics\"},\"image\":{\"@id\":\"https:\/\/ucanalytics.com\/blogs\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ucanalytics.com\/blogs\/#website\",\"url\":\"https:\/\/ucanalytics.com\/blogs\/\",\"name\":\"YOU CANalytics |\",\"description\":\"Explore the Power of Data Science\",\"publisher\":{\"@id\":\"https:\/\/ucanalytics.com\/blogs\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ucanalytics.com\/blogs\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/ucanalytics.com\/blogs\/data-analytics-challenge-1-solve-the-case-of-a-shady-gambler-clue-2\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2015\/09\/98944-221426.jpg?fit=360%2C145&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2015\/09\/98944-221426.jpg?fit=360%2C145&ssl=1\",\"width\":360,\"height\":145},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ucanalytics.com\/blogs\/data-analytics-challenge-1-solve-the-case-of-a-shady-gambler-clue-2\/#webpage\",\"url\":\"https:\/\/ucanalytics.com\/blogs\/data-analytics-challenge-1-solve-the-case-of-a-shady-gambler-clue-2\/\",\"name\":\"Data Analytics Challenge 1(Clue # 2) : Solve the Case of a Shady Gambler &ndash; YOU CANalytics |\",\"isPartOf\":{\"@id\":\"https:\/\/ucanalytics.com\/blogs\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ucanalytics.com\/blogs\/data-analytics-challenge-1-solve-the-case-of-a-shady-gambler-clue-2\/#primaryimage\"},\"datePublished\":\"2015-09-26T04:05:40+00:00\",\"dateModified\":\"2016-09-14T07:20:46+00:00\",\"description\":\"Welcome back to Data Analytics Challenge on YOU CANalytics\",\"breadcrumb\":{\"@id\":\"https:\/\/ucanalytics.com\/blogs\/data-analytics-challenge-1-solve-the-case-of-a-shady-gambler-clue-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ucanalytics.com\/blogs\/data-analytics-challenge-1-solve-the-case-of-a-shady-gambler-clue-2\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ucanalytics.com\/blogs\/data-analytics-challenge-1-solve-the-case-of-a-shady-gambler-clue-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ucanalytics.com\/blogs\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Data Analytics Challenge 1(Clue # 2) : Solve the Case of a Shady Gambler\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/ucanalytics.com\/blogs\/data-analytics-challenge-1-solve-the-case-of-a-shady-gambler-clue-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ucanalytics.com\/blogs\/data-analytics-challenge-1-solve-the-case-of-a-shady-gambler-clue-2\/#webpage\"},\"author\":{\"@id\":\"https:\/\/ucanalytics.com\/blogs\/#\/schema\/person\/55961a1cea272ecdf290cb387be069b6\"},\"headline\":\"Data Analytics Challenge 1(Clue # 2) : Solve the Case of a Shady Gambler\",\"datePublished\":\"2015-09-26T04:05:40+00:00\",\"dateModified\":\"2016-09-14T07:20:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ucanalytics.com\/blogs\/data-analytics-challenge-1-solve-the-case-of-a-shady-gambler-clue-2\/#webpage\"},\"wordCount\":859,\"commentCount\":24,\"publisher\":{\"@id\":\"https:\/\/ucanalytics.com\/blogs\/#organization\"},\"image\":{\"@id\":\"https:\/\/ucanalytics.com\/blogs\/data-analytics-challenge-1-solve-the-case-of-a-shady-gambler-clue-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2015\/09\/98944-221426.jpg?fit=360%2C145&ssl=1\",\"articleSection\":[\"Analytics Challenge\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/ucanalytics.com\/blogs\/data-analytics-challenge-1-solve-the-case-of-a-shady-gambler-clue-2\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/ucanalytics.com\/blogs\/#\/schema\/person\/55961a1cea272ecdf290cb387be069b6\",\"name\":\"Roopam Upadhyay\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/ucanalytics.com\/blogs\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/dd1aa0b0e813f7639800bcfad6a554f1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/dd1aa0b0e813f7639800bcfad6a554f1?s=96&d=mm&r=g\",\"caption\":\"Roopam Upadhyay\"},\"description\":\"This blog contains my personal views and thoughts on predictive Analytics and big data. - Roopam Upadhyay\",\"sameAs\":[\"roopam\"],\"url\":\"https:\/\/ucanalytics.com\/blogs\/author\/roopam\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Data Analytics Challenge 1(Clue # 2) : Solve the Case of a Shady Gambler &ndash; YOU CANalytics |","description":"Welcome back to Data Analytics Challenge on YOU CANalytics","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ucanalytics.com\/blogs\/data-analytics-challenge-1-solve-the-case-of-a-shady-gambler-clue-2\/","og_locale":"en_US","og_type":"article","og_title":"Data Analytics Challenge 1(Clue # 2) : Solve the Case of a Shady Gambler &ndash; YOU CANalytics |","og_description":"Welcome back to Data Analytics Challenge on YOU CANalytics","og_url":"https:\/\/ucanalytics.com\/blogs\/data-analytics-challenge-1-solve-the-case-of-a-shady-gambler-clue-2\/","og_site_name":"YOU CANalytics |","article_author":"roopam","article_published_time":"2015-09-26T04:05:40+00:00","article_modified_time":"2016-09-14T07:20:46+00:00","og_image":[{"width":360,"height":145,"url":"https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2015\/09\/98944-221426.jpg?fit=360%2C145&ssl=1","type":"image\/jpeg"}],"twitter_misc":{"Written by":"Roopam Upadhyay","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/ucanalytics.com\/blogs\/#organization","name":"YOU CANalytics","url":"https:\/\/ucanalytics.com\/blogs\/","sameAs":[],"logo":{"@type":"ImageObject","@id":"https:\/\/ucanalytics.com\/blogs\/#logo","inLanguage":"en-US","url":"https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2015\/11\/YOU-CANalytics-Logo.jpg?fit=607%2C120","contentUrl":"https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2015\/11\/YOU-CANalytics-Logo.jpg?fit=607%2C120","width":607,"height":120,"caption":"YOU CANalytics"},"image":{"@id":"https:\/\/ucanalytics.com\/blogs\/#logo"}},{"@type":"WebSite","@id":"https:\/\/ucanalytics.com\/blogs\/#website","url":"https:\/\/ucanalytics.com\/blogs\/","name":"YOU CANalytics |","description":"Explore the Power of Data Science","publisher":{"@id":"https:\/\/ucanalytics.com\/blogs\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ucanalytics.com\/blogs\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/ucanalytics.com\/blogs\/data-analytics-challenge-1-solve-the-case-of-a-shady-gambler-clue-2\/#primaryimage","inLanguage":"en-US","url":"https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2015\/09\/98944-221426.jpg?fit=360%2C145&ssl=1","contentUrl":"https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2015\/09\/98944-221426.jpg?fit=360%2C145&ssl=1","width":360,"height":145},{"@type":"WebPage","@id":"https:\/\/ucanalytics.com\/blogs\/data-analytics-challenge-1-solve-the-case-of-a-shady-gambler-clue-2\/#webpage","url":"https:\/\/ucanalytics.com\/blogs\/data-analytics-challenge-1-solve-the-case-of-a-shady-gambler-clue-2\/","name":"Data Analytics Challenge 1(Clue # 2) : Solve the Case of a Shady Gambler &ndash; YOU CANalytics |","isPartOf":{"@id":"https:\/\/ucanalytics.com\/blogs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ucanalytics.com\/blogs\/data-analytics-challenge-1-solve-the-case-of-a-shady-gambler-clue-2\/#primaryimage"},"datePublished":"2015-09-26T04:05:40+00:00","dateModified":"2016-09-14T07:20:46+00:00","description":"Welcome back to Data Analytics Challenge on YOU CANalytics","breadcrumb":{"@id":"https:\/\/ucanalytics.com\/blogs\/data-analytics-challenge-1-solve-the-case-of-a-shady-gambler-clue-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ucanalytics.com\/blogs\/data-analytics-challenge-1-solve-the-case-of-a-shady-gambler-clue-2\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ucanalytics.com\/blogs\/data-analytics-challenge-1-solve-the-case-of-a-shady-gambler-clue-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ucanalytics.com\/blogs\/"},{"@type":"ListItem","position":2,"name":"Data Analytics Challenge 1(Clue # 2) : Solve the Case of a Shady Gambler"}]},{"@type":"Article","@id":"https:\/\/ucanalytics.com\/blogs\/data-analytics-challenge-1-solve-the-case-of-a-shady-gambler-clue-2\/#article","isPartOf":{"@id":"https:\/\/ucanalytics.com\/blogs\/data-analytics-challenge-1-solve-the-case-of-a-shady-gambler-clue-2\/#webpage"},"author":{"@id":"https:\/\/ucanalytics.com\/blogs\/#\/schema\/person\/55961a1cea272ecdf290cb387be069b6"},"headline":"Data Analytics Challenge 1(Clue # 2) : Solve the Case of a Shady Gambler","datePublished":"2015-09-26T04:05:40+00:00","dateModified":"2016-09-14T07:20:46+00:00","mainEntityOfPage":{"@id":"https:\/\/ucanalytics.com\/blogs\/data-analytics-challenge-1-solve-the-case-of-a-shady-gambler-clue-2\/#webpage"},"wordCount":859,"commentCount":24,"publisher":{"@id":"https:\/\/ucanalytics.com\/blogs\/#organization"},"image":{"@id":"https:\/\/ucanalytics.com\/blogs\/data-analytics-challenge-1-solve-the-case-of-a-shady-gambler-clue-2\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2015\/09\/98944-221426.jpg?fit=360%2C145&ssl=1","articleSection":["Analytics Challenge"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/ucanalytics.com\/blogs\/data-analytics-challenge-1-solve-the-case-of-a-shady-gambler-clue-2\/#respond"]}]},{"@type":"Person","@id":"https:\/\/ucanalytics.com\/blogs\/#\/schema\/person\/55961a1cea272ecdf290cb387be069b6","name":"Roopam Upadhyay","image":{"@type":"ImageObject","@id":"https:\/\/ucanalytics.com\/blogs\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/dd1aa0b0e813f7639800bcfad6a554f1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dd1aa0b0e813f7639800bcfad6a554f1?s=96&d=mm&r=g","caption":"Roopam Upadhyay"},"description":"This blog contains my personal views and thoughts on predictive Analytics and big data. - Roopam Upadhyay","sameAs":["roopam"],"url":"https:\/\/ucanalytics.com\/blogs\/author\/roopam\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2015\/09\/98944-221426.jpg?fit=360%2C145&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3L0jT-1AA","jetpack-related-posts":[{"id":6013,"url":"https:\/\/ucanalytics.com\/blogs\/data-analytics-challenge-solve-the-case-of-shady-gambler\/","url_meta":{"origin":6112,"position":0},"title":"Data Analytics Challenge 1(Clue # 1) : Solve the Case of a Shady Gambler","author":"Roopam Upadhyay","date":false,"format":false,"excerpt":"Data! data! data!\" he cried impatiently. \"I can't make bricks without clay. - Sherlock Holmes In this article, we are starting a new series on YOU CANalytics that can't proceed without your\u00a0participation to solve the data analytics mysteries. In the beginning of each article of this series, you will get\u2026","rel":"","context":"In &quot;Analytics Challenge&quot;","block_context":{"text":"Analytics Challenge","link":"https:\/\/ucanalytics.com\/blogs\/category\/analytics-challenge\/"},"img":{"alt_text":"Mystery Challenge plot","src":"https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2015\/09\/Mystery-Challenge-plot.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2015\/09\/Mystery-Challenge-plot.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2015\/09\/Mystery-Challenge-plot.jpg?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2015\/09\/Mystery-Challenge-plot.jpg?resize=700%2C400 2x"},"classes":[]},{"id":6693,"url":"https:\/\/ucanalytics.com\/blogs\/data-analytics-challenge-1-clue-3-does-bayes-theorem-have-a-better-answer\/","url_meta":{"origin":6112,"position":1},"title":"Data Analytics Challenge 1 (Clue # 3) : Does Bayes&#8217; Theorem have a Better Answer?","author":"Roopam Upadhyay","date":false,"format":false,"excerpt":"Data Analytics Challenge 1 \u2013 The Shady Gambler This is the final part of the first\u00a0data analytics challenge on YOU CANalytics. You could find the previous parts at these links:\u00a0Part-1\u00a0&\u00a0Part-2. As mentioned earlier, these challenges require your participation for the investigation to\u00a0move ahead. You had\u00a0some really good discussions in the\u2026","rel":"","context":"In &quot;Analytics Challenge&quot;","block_context":{"text":"Analytics Challenge","link":"https:\/\/ucanalytics.com\/blogs\/category\/analytics-challenge\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2015\/11\/Bayes-Theorem-Shady-Gambler-2.jpg?fit=800%2C486&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2015\/11\/Bayes-Theorem-Shady-Gambler-2.jpg?fit=800%2C486&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2015\/11\/Bayes-Theorem-Shady-Gambler-2.jpg?fit=800%2C486&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2015\/11\/Bayes-Theorem-Shady-Gambler-2.jpg?fit=800%2C486&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":2783,"url":"https:\/\/ucanalytics.com\/blogs\/in-conversation-with-eric-siegel-author-predictive-analytics\/","url_meta":{"origin":6112,"position":2},"title":"In Conversation with Eric Siegel: Author &#8216;Predictive Analytics&#8217;","author":"Roopam Upadhyay","date":false,"format":false,"excerpt":"In Conversation with.. Today we are starting a new series on YOU CANalytics called 'in conversation with'. In this series we will talk to the leaders and experts of predictive analytics and big data to gain deeper insight into the field. Dr. Eric Siegel Our first guest for the series\u2026","rel":"","context":"In &quot;Events &amp; Interviews&quot;","block_context":{"text":"Events &amp; Interviews","link":"https:\/\/ucanalytics.com\/blogs\/category\/events-and-interviews\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2015\/12\/Slide15.jpg?fit=290%2C210&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":55,"url":"https:\/\/ucanalytics.com\/blogs\/credit-scorecards-advanced-analytics-part-4\/","url_meta":{"origin":6112,"position":3},"title":"Credit Scorecards &#8211; Advanced Analytics (part 4 of 7)","author":"Roopam Upadhyay","date":false,"format":false,"excerpt":"Modeling in Advanced Analytics The room, full of Analysts, erupts with a loud round of laughter when a young business analyst narrates to us an incident from his recent trip back home. A distant aunt inquired about his new profession. His response \u2013 I am into modeling. She got all\u2026","rel":"","context":"In &quot;Credit Risk Analytics Series&quot;","block_context":{"text":"Credit Risk Analytics Series","link":"https:\/\/ucanalytics.com\/blogs\/category\/risk-analytics\/credit-risk-analytics-series\/"},"img":{"alt_text":"4. Scorecard Simple","src":"https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2013\/07\/4.-Scorecard-Simple1.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2013\/07\/4.-Scorecard-Simple1.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2013\/07\/4.-Scorecard-Simple1.jpg?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2013\/07\/4.-Scorecard-Simple1.jpg?resize=700%2C400 2x"},"classes":[]},{"id":3318,"url":"https:\/\/ucanalytics.com\/blogs\/exploratory-data-analysis-retail-case-study-example-part-3\/","url_meta":{"origin":6112,"position":4},"title":"Exploratory Data Analysis (EDA) &#8211; Retail Case Study Example (Part 3)","author":"Roopam Upadhyay","date":false,"format":false,"excerpt":"For the last couple of weeks we have been\u00a0working on a marketing analytics case study example (read Part 1 and Part 2). In the last part (Part 2) we defined a couple of advanced analytics objectives based on the business problem at an online retail\u00a0company called DresSmart Inc. In this\u2026","rel":"","context":"In &quot;Marketing Analytics&quot;","block_context":{"text":"Marketing Analytics","link":"https:\/\/ucanalytics.com\/blogs\/category\/marketing-analytics\/"},"img":{"alt_text":"penalty shootout","src":"https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2014\/07\/penalty-shootout.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2014\/07\/penalty-shootout.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2014\/07\/penalty-shootout.jpg?resize=525%2C300 1.5x"},"classes":[]},{"id":4519,"url":"https:\/\/ucanalytics.com\/blogs\/healthcare-analytics-next-frontier\/","url_meta":{"origin":6112,"position":5},"title":"Healthcare Analytics &#8211; The Next Frontier","author":"Roopam Upadhyay","date":false,"format":false,"excerpt":"Healthcare Analytics In 2012, Larry Smarr concludes his TEDMED talk (a TED conference for medicine, healthcare, and biology) with the phrase: \u2018Because of big data and because of our ability to analyze it \u2013 we got\u00a0hope\u2019 Larry is no medical professional or biologist rather he is a physicist (astrophysicist), and\u2026","rel":"","context":"In &quot;Healthcare Analytics&quot;","block_context":{"text":"Healthcare Analytics","link":"https:\/\/ucanalytics.com\/blogs\/category\/healthcare-analytics\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2014\/12\/Florence.jpg?fit=573%2C1024&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2014\/12\/Florence.jpg?fit=573%2C1024&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/ucanalytics.com\/blogs\/wp-content\/uploads\/2014\/12\/Florence.jpg?fit=573%2C1024&ssl=1&resize=525%2C300 1.5x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/ucanalytics.com\/blogs\/wp-json\/wp\/v2\/posts\/6112"}],"collection":[{"href":"https:\/\/ucanalytics.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ucanalytics.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ucanalytics.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ucanalytics.com\/blogs\/wp-json\/wp\/v2\/comments?post=6112"}],"version-history":[{"count":0,"href":"https:\/\/ucanalytics.com\/blogs\/wp-json\/wp\/v2\/posts\/6112\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ucanalytics.com\/blogs\/wp-json\/wp\/v2\/media\/6043"}],"wp:attachment":[{"href":"https:\/\/ucanalytics.com\/blogs\/wp-json\/wp\/v2\/media?parent=6112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ucanalytics.com\/blogs\/wp-json\/wp\/v2\/categories?post=6112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ucanalytics.com\/blogs\/wp-json\/wp\/v2\/tags?post=6112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}