Retail Analytics Archives – Page 2 of 2

Marketing Analytics – Retail Case Study Example (Part 2)

· Roopam Upadhyay · 2 Comments

Last week we started a case study from the online retail industry to learn more about marketing analytics (Read Part 1). Before we continue with the same case, let me share a few factors that enhance the quality of analysis for marketing or customer analytics. The obvious factors, of course, are the analysts’ inclination &

Marketing Analytics – Retail Case Study Example (Part 1)

· Roopam Upadhyay · 12 Comments

Today we are going to start a new case study example on YOU CANalytics. In this case study example, we will examine different facets of marketing analytics and customer relationship management (CRM). We will use the example of online retail to explore more about marketing analytics – an area of huge interest. However, the learning