Regression Model – Retail Case Study Example (Part 10)
This article is a continuation of our marketing analytics case study example for campaign management solutions. In this case, we started with the following two goals to build models to identify Most responsive customers Most revenue generating customers Problem definition: Part 1 & Part 2 Description: Part 3 Association: Part 4 Classification: Part 5, Part 6, Part 7, Part 8 Estimation:
