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Tag Archives: Business Analytics

Healthcare Analytics – The Road Ahead

· Roopam Upadhyay · Leave a comment

Knowledge is power – with these lines, Angelina Jolie-Pitt concluded her article in The New York Times dated 24th March 2015. Angelina Jolie is considered as among the most attractive women in world cinema. In the last couple of years, she has undergone multiple surgeries to remove female organs in her body i.e. breasts and ovaries. Now

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Posted in Healthcare Analytics | Tags: Business Analytics, Predictive Analytics, Roopam Upadhyay |

Customer Churn – Data Science to Understand Customer Behaviour

· Roopam Upadhyay · 5 Comments

When they leave, they leave footprints for others to follow   Customer Churn A couple of months ago, I closed down my savings account with a leading bank in India. I had this account for more than a decade. Since I have worked with the banking and financial services industry, I know I was a reasonably high-profit

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Posted in Marketing Analytics | Tags: Business Analytics, customer churn, Predictive Analytics, Roopam Upadhyay |

Master the Art of Data Preparation for Data Science

· Roopam Upadhyay · 1 Comment

Every data scientist knows that in any business analytics and data science exercise 70-80% of the time is consumed in data preparation and data preprocessing. This is usually considered a drudgery in comparison to the actual statistical modeling, machine learning, and business insights part. However, every good data scientist understands that data preparation is an art

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Posted in Analytics Tips and Tricks | Tags: Business Analytics, data preparation, Predictive Analytics, Roopam Upadhyay |

Healthcare Analytics – The Next Frontier

· Roopam Upadhyay · 2 Comments

Healthcare Analytics In 2012, Larry Smarr concludes his TEDMED talk (a TED conference for medicine, healthcare, and biology) with the phrase: ‘Because of big data and because of our ability to analyze it – we got hope’ Larry is no medical professional or biologist rather he is a physicist (astrophysicist), and computer scientist by profession. Before

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Posted in Healthcare Analytics | Tags: Business Analytics, Healthcare Analytics, Predictive Analytics, Roopam Upadhyay |

Intelligence and Artificial Intelligence – Collaborative Decision Making with Data Science

· Roopam Upadhyay · 7 Comments
Hybrid Decision Making - by Roopam

Recently in a BBC interview, Stephen Hawking, the eminent theoretical physicist, warned about a possibility of a doomsday scenario because of the rise of artificial intelligence. In his words “the development of full artificial intelligence could spell the end of the human race”. This is the same fear the Terminator series of movies have showcased. It

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Posted in Analytics Graffiti | Tags: artificial intelligence, Business Analytics, Predictive Analytics, Roopam Upadhyay |

Career in Data Science and Analytics – Play to Your Strengths

· Roopam Upadhyay · 17 Comments

There is a lot of exuberance about data science as a career choice among young professionals. This exuberance (for once) is not at all irrational because the field has tons of potential. I have been asked on many occasions by professionals considering a career change to data science and young graduates trying to start their careers in

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Posted in Analytics Tips and Tricks, Data Science Career | Tags: Business Analytics, Career in Analytics, Career in Data Science, Predictive Analytics, Roopam Upadhyay |

Next Best Action – Retail Case Study Example (Epilogue)

· Roopam Upadhyay · 5 Comments

This article is the epilogue to our case study example about campaign and marketing analytics for an online retail company. You could read the previous parts at Problem definition:  Part 1 & Part 2 Description: Part 3 Association: Part 4 Classification: Part 5, Part 6, Part 7, Part 8 Estimation: Part 9, Part 10   In this part we

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Posted in Marketing Analytics, Retail Case Study Example | Tags: Business Analytics, Marketing Analytics, Predictive Analytics, Retail Analytics, Roopam Upadhyay |

Regression Model – Retail Case Study Example (Part 10)

· Roopam Upadhyay · 12 Comments

This article is a continuation of our marketing analytics case study example for campaign management solutions. In this case, we started with the following two goals to build models to identify Most responsive customers Most revenue generating customers Problem definition:  Part 1 & Part 2 Description: Part 3 Association: Part 4 Classification: Part 5, Part 6, Part 7, Part 8 Estimation:

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Posted in Marketing Analytics, Retail Case Study Example | Tags: Business Analytics, Marketing Analytics, Predictive Analytics, Retail Analytics, Roopam Upadhyay |

Regression: the Mother of all Models – Retail Case Study Example (Part 9)

· Roopam Upadhyay · 9 Comments

Welcome back to our retail case study example for marketing analytics. In the previous 8 parts, we have covered some of the key tasks of data science such as: Problem definition:  Part 1 & Part 2 Description: Part 3 Association: Part 4 Classification: Part 5, Part 6,  Part 7 & Part 8   In this part, we will learn about estimation

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Posted in Marketing Analytics, Retail Case Study Example | Tags: Business Analytics, Marketing Analytics, Predictive Analytics, Retail Analytics, Roopam Upadhyay |

Artificial Neural Networks, Made Easy – Retail Case Study Example (Part 8)

· Roopam Upadhyay · 7 Comments

Welcome back to our retail case study example for campaign and marketing analytics. So far in this case study, we were working on a classification problem to identify customers with a higher likelihood to purchase products from the campaign catalogues. In the last article on model selection, we noticed that artificial neural networks performed better than logistic regression, and decision tree

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Posted in Marketing Analytics, Retail Case Study Example | Tags: Business Analytics, Marketing Analytics, Predictive Analytics, Retail Analytics, Roopam Upadhyay |
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Career in Data Science - Interview Preparation - Best Practices

Free Books - Machine Learning - Data Science - Artificial Intelligence

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- Marketing Campaign Management - Revenue Estimation & Optimization

Customer Segmentation - Cluster Analysis - Segment wise Business Strategy

- Risk Management - Credit Scorecards

- Sales Forecasting - Time Series Models

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I must thank my wife, Swati Patankar, for being the editor of this blog.

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