logo
  • Home
  • Blog-Navigation
  • Art
  • About
  • Contact

Category Archives: Digital Marketing – Case Study

Thompson Sampling for Artificial Intelligence – Digital Marketing Case Study Example (Part 4)

· Roopam Upadhyay · 3 Comments
Thompson Sampling and Artificial Intelligence - by Roopam

This is the final part of the digital marketing case study example. In this case study, you are a digital analytics consultant. Here, you are working with your client Helping Hand, an NGO, to extract the maximum value out of their marketing campaign. For this, you are using principles of reinforcement learning to get the maximum donation

Read More…

Posted in Digital Marketing - Case Study, Marketing Analytics |

Bayesian Statistics to Improve A/B Testing – Digital Marketing Case Study Example (Part 3)

· Roopam Upadhyay · 6 Comments

Welcome back to the digital marketing case study example. In this case study, you are helping your client to identify an ad that will generate them the maximum return on marketing investment (ROMI). In the previous part, we discussed A/B testing which is the prevalent method used to compare the effectiveness of marketing effort. You are an expert

Read More…

Posted in Digital Marketing - Case Study, Marketing Analytics |

A/B Testing Explained and Challenged – Digital Marketing Case Study Example (Part 2)

· Roopam Upadhyay · 21 Comments
A/B Testing and Photo Finish - by Roopam

Welcome back to our digital marketing case study example. In the previous part, you had initiated an email donation campaign for your client Helping Hand, an NGO, with three different ads for the same cause to support the needy in Africa. The idea is to identify the ad that generates the maximum donation from the

Read More…

Posted in Digital Marketing - Case Study, Marketing Analytics |

Reinforcement Learning and Artificial Intelligence – Digital Marketing Case Study Example (Part 1)

· Roopam Upadhyay · 2 Comments

How to make machines learn on their own similar to humans? This is the pivotal question for the development of artificial intelligence. To develop intelligent machines and systems (artificial intelligence), we need to understand how human intelligence and learning work. For this, we will explore the ideas behind reinforcement learning. In the process, we will

Read More…

Posted in Digital Marketing - Case Study, Marketing Analytics |

Subscribe to Blog

Provide your email address to receive notifications of new posts

Must Read

Career in Data Science - Interview Preparation - Best Practices

Free Books - Machine Learning - Data Science - Artificial Intelligence

Case-Studies

- Marketing Campaign Management - Revenue Estimation & Optimization

Customer Segmentation - Cluster Analysis - Segment wise Business Strategy

- Risk Management - Credit Scorecards

- Sales Forecasting - Time Series Models

Credit

I must thank my wife, Swati Patankar, for being the editor of this blog.

Pages

  • Blog-Navigation
  • Art
  • About
  • Contact
© Roopam Upadhyay
  • Blog-Navigation
  • Art
  • About
  • Contact
 

Loading Comments...