This is the final part of the digital marketing case study example. In this case study, you are a digital analytics consultant. Here, you are working with your client Helping Hand, an NGO, to extract the maximum value out of their marketing campaign. For this, you are using principles of reinforcement learning to get the maximum donation
Welcome back to the digital marketing case study example. In this case study, you are helping your client to identify an ad that will generate them the maximum return on marketing investment (ROMI). In the previous part, we discussed A/B testing which is the prevalent method used to compare the effectiveness of marketing effort. You are an expert
Welcome back to our digital marketing case study example. In the previous part, you had initiated an email donation campaign for your client Helping Hand, an NGO, with three different ads for the same cause to support the needy in Africa. The idea is to identify the ad that generates the maximum donation from the
How to make machines learn on their own similar to humans? This is the pivotal question for the development of artificial intelligence. To develop intelligent machines and systems (artificial intelligence), we need to understand how human intelligence and learning work. For this, we will explore the ideas behind reinforcement learning. In the process, we will